According to a research conducted psychological scientists of Yale University, the desire to pseudo-bite or squeeze anything we find excruciatingly cute is actually a neurochemical reaction. As per the researchers, it is basically our brain's way of preventing us from getting too overwhelmed and distracted.

What is the urge to bite someone called?

Dr. Oriana Aragon, a psychologist at Clemson University, has studied this cute aggression: the desire to bite, squeeze, or eat something because it's so cute. ... One is the Tagalog word gigil,which means the gritting of teeth and the urge to pinch or squeeze something that is unbearably cute.

Why does biting turn me on?

Whether the trigger is anger, fear, or the desire to win, any experience that heightens adrenaline puts you into a state of arousal, and biting seems to be an expression of that arousal. Biting hurts, and that is reason enough to find a way to stop this happening, but it can also be dangerous.