In 1973 our original waterproof boots called the “Timberland” were invented. They were rugged, well-crafted, and—thanks to an innovative injection molding technique which was new to the footwear industry—they withstood the elements.

When did Timberlands become popular?

By the late '80s, the boots' popularity was surging internationally. The New York Times reported that teens were robbing people for their Timberlands in fashion capital Milan and that American flight attendants were buying dozens of Timberlands to resell for double the price in Italy.

When was the first Timberland boots made?

When Sidney Swartz introduced The Original Yellow Boot™ to the world in 1973, he hadn't set out to create a new sensation – it just happened that way.