Creators can add hashtags to their Instagram Reels to increase the likelihood that the right viewers will find their way to the right content. This new Instagram feature is perfect for Instagram influencers who already have a following on the platform and don't want to have to build their following again on TikTok.

Do hashtags work in comments on reels?

Just like your other Instagram content, hashtags in the first comment will work the same on a Reel. You get all the benefits of possibly making it to the Top Posts for all the hashtags you use. You also get to keep your caption clean.

Do hashtags not work on reels?

That means the same hashtag strategies and similar growth tactics will work on your Reels too. ... Besides ranking on the hashtags, you want to make sure you're classifying your content so Instagram will know who to serve it to on the Explore page. So the answer is YES!