Boycotts let people put their money where their values are. Boycotts offer people in the community a way to stand up for what they believe in. If the boycott is well organized, it allows people to stand up for their beliefs in a way that is easy and relatively painless.

What was the impact of boycott?

The boycott garnered a great deal of publicity in the national press, and King became well known throughout the country. The success in Montgomery inspired other African American communities in the South to protest racial discrimination and galvanized the direct nonviolent resistance phase of the civil rights movement.

What is a boycott and why is it effective?

A boycott is an act of nonviolent, voluntary and intentional abstention from using, buying, or dealing with a person, organization, or country as an expression of protest, usually for moral, social, political, or environmental reasons.