Specific objectives are used to refine the strategic goals of the organization. They specify goals and are assigned to specific persons responsible for achieving them. Specific objectives help to get the strategy of the organization to the individual people.

Why do goals need to be specific?

You can manage what you measure. That's why it's important to have those numbers attached to that goal, so you have a specific goal that you can measure, so you know where you're going, if you're heading in the right direction or not. Because if you can't measure it, how do you really know which course you're on.

Why should an objective be specific and measurable?

Measurable objectives play a critical role in evaluating performance, reducing uncertainty, and improving MSP over time. Because management objectives are used to guide decisions in managing human activities in marine areas, they should be more specific than broad brush statements or overall management purposes.