Attitude and perception can affect business communication in both positive and negative ways. Pleasant, respectful, upbeat attitudes throughout an office improve upward and downward communication, which increases morale, productivity and sales.

Why is attitude important in communication?

Positive attitude holds a key role in effective communication. This is because it helps people connect better and proves to be more emphatic. Negative and laid-back attitude does not have a good impact on the audience as they feel that the orator looks at only the bad side of things and is the complainant.

How can attitude be a barrier to communication?

Attitudinal barriers are behaviours or perceptions that prevent people from communicating effectively. Attitudinal barriers to communication may result from personality conflicts, poor management, resistance to change or a lack of motivation.