The general rule of thumb is to opt for a bronzer one or two shades darker than your natural skin tone. Knowing whether your skin undertone is cool, neutral or warm is also relevant; you want to ensure your bronzer harmonises with your natural tone as much as possible.

Is your bronzer supposed to be darker?

Bronzer should be used for bronzer, and contour should be two shades darker than your skin and matte,” says Anthony.

What shade should your bronzer be?

It is best to invest in two shades of bronzer: one shade that's slightly deeper than your natural skin tone but still works on your neck (so you can even out the shade difference between your face and neck), and a brighter shade with a pinkier or peachier tone to liven up your face and make you look more awake.