A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. It should be interesting, memorable and succinct. It also needs to explain what makes you – or your organization, product or idea – unique.
What are 3 things your elevator pitch should include?
It should include at least three of these five components:
- Describe your ideal customer. ...
- Show the benefits or results the customer would get when giving you their business. ...
- Appeal to the need or problem of the other person. ...
- Describe the result that will be provided. ...
- Make people say, "Tell Me More!"
What should you not include in an elevator pitch?
Here are some elevator pitch mistakes you should avoid.
- Wordiness. You should avoid making your elevator long and generic. ...
- Taking too much time. ...
- Not being confident. ...
- Using jargons. ...
- Showing desperation. ...
- Not understanding your audience. ...
- Not having a captivating intro. ...
- Speaking fast.
