Makeup tutorials are a popular method of learning and teaching others how to do makeup. They are most effective through video, since viewers can see exactly how techniques are executed.

Why are makeup tutorials so popular?

With everyone looking for things to do to keep themselves busy, particularly those in countries that are under the strictest lockdowns, tutorials provide a great outlet that anyone can participate in. In turn, this creates an important sense of community and reciprocity between both creator and viewer.

How do beginners buy makeup?