Whitespace (also called negative space) is the area between the elements on a web page (or physical page). These elements typically are images, typography, and icons. It is often used to balance elements on a page by creating a natural flow for the user to navigate through the content.

Where is white space used?

Active white space - the white space used to enhance page structure and help guide the user through the page's content. Passive white space – applied to improve the aesthetics of the layout without guiding the user through a specific reading, flow, or content order.

Which is an example of white space?

Whitespace, many times referred to as negative space, is the portion of a page left unmarked, the portion that is left blank, or (as Mark would quote) the empty space in a page. ... An example of great usage of whitespace that we are all familiar with is Google.