Originally adopted by UCSF Medical Center 16 years ago, these set of values are organized under the acronym PRIDE, which stands for Professionalism, Respect, Integrity, Diversity and Excellence. These are important core values for everyone who works, learns, teaches and discovers at UCSF.

Is pride a moral value?

Fundamentally, pride is the moral principle of valuing one's self-esteem and taking the steps required to achieve it. We need such a principle because of our profound need for self-esteem, and because a robust self-esteem, grounded in the facts of reality, is not something we can achieve easily or automatically.

Why is pride a good value?

“Pride makes us care about how others see us and—just as important—how we see ourselves,” she writes. “It makes us want to feel good about ourselves and make sure others look up to us, admire us, and see us as competent and powerful.”