The firm was known as Buhrmann prior to April 20, 2007, when it changed its trading name to that of its best known brand, taken from the United States-based corporation it acquired in 1999. The company was acquired by Staples Inc. in August 2008, and has been integrated into the Staples Advantage brand.

Why did staples change their name?

The new logo (it looks like a staple) “is symbolic of the commitment we are making to our customers,” said Marshall Warkentin, Staples chief marketing officer, in a statement. “Our solutions for Worklife extend well beyond business essentials. ... “And we are partners to our customers every step of the way.”

Who did staples rebrand?

The new brands include TRU RED for office supplies, Nxt Technologies for internal tech services, Coastwide Professional for providing facility supplies, a furniture collection known as Union & Scale and a soon-to-be-released brand Perk, which will sell products for office breakrooms.