The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse', Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted.

What is the meaning of encoding and decoding?

In computers, encoding is the process of putting a sequence of characters (letters, numbers, punctuation, and certain symbols) into a specialized format for efficient transmission or storage. Decoding is the opposite process -- the conversion of an encoded format back into the original sequence of characters.

What is the difference between encoded and decoded?

Difference between Encoding and Decoding

Encoding means the creation of a messages (which you want to communicate with other person). On the other hand decoding means listener or audience of encoded message. So decoding means interpreting the meaning of the message.