Then in 1956 Miss Polykoff invented the ''Does she . . . or doesn't she? '' campaign for a tiny Bristol-Myers division known as Clairol. Almost overnight, the slogan became a national catch phrase, and dyed hair (although never thereafter, she made sure, known that way) went from declasse to de rigueur.

What company's slogan is she or doesn t?

In 1956, after two decades of selling the company's hair tint to beauty salons, Clairol launched an at-home version of Miss Clairol Hair Color Bath and became a household name. The successful advertising campaign used to promote the new version of the product used the catchphrase, "Does she...or doesn't she?

Who owns Clairol today?

The Procter & Gamble Company today announced that P&G will purchase the Clairol business from Bristol-Myers Squibb Company (NYSE: BMY) for $4.950 billion in cash. Clairol is a world leader in hair color and hair care products with about $1.6 billion in worldwide sales.