Facebook makes money predominantly by showing ads from advertisers within its Facebook and Instagram apps. Advertising represented 98% of Facebook's $86bn revenue in 2020. The remaining 2% of revenue came mainly from selling Oculus and Portal devices and also payment fees from developers.

How many views do you need to get paid on Facebook?

Facebook will now allow creators to insert ads into 60-second videos and live-stream events. Facebook's director of app monetization said the company is focusing on short-form videos. Users must have at least 600,000 total minutes of viewed content within 60 days to qualify.

How does Zuckerberg make money?

Mark Zuckerberg amassed his estimated 82.2 billion net worth through the enormous success of social networking site Facebook, which he launched in 2004. As Facebook's CEO, Zuckerberg is the company's lowest paid employee, with a base salary of just $1 and his wealth is largely tied to his Facebook stock.