: generating and emitting its own visible light …

What does self lighting OLED mean?

An OLED pixel is self-illuminating meaning there's no need for a back-light. This ensures optimal blacks and infinite contrast allowing colours to reveal their true vibrancy and deliver more details, depth and textures.

Is LG OLED worth it?

OLED TVs Offer the Widest Viewing Angles

While QLED TVs have improved in this department in recent years, OLEDs still come out on top. There is little to no degradation in color and brightness even at severe off-angles. So, no matter where you're seated in the room, you're getting the best picture quality possible.