To conclude, movie theaters derive their income from several sources. Such as ticket sales (and membership income if applicable), food, drink, and merchandising sales, and lastly, advertising revenue.

How do cinemas make their money?

Cinemas derive their income from several sources, the most important being: Ticket sales (and membership income if applicable) Food, drink and merchandising sales. Advertising revenue (screen and brochure)

How does PVR earn money?

PVR earns revenue from on and off-screen advertising without any additional costs. The revenue from advertisement income was affected by Covid-19 but is expected to increase in the next 2-3 quarters. Advertisement revenue for PVR stood at Rs 379 Cr as compared to Rs 179 Cr for Inox.