To transfer the creative elements of a work into another culture or language.

Is Transcreating a word?

What is transcreation? Transcreation is the merger of two words: translation and creation. It's an intricate form of translating that preserves the original intent, context, emotion, and tone.

When should we use transcreation?

When Should You Use Transcreation? Transcreation should be considered whenever you adapt your materials for a global audience. If you are converting scientific or highly technical materials into another language for a professional audience, you most likely will want a direct translation.