"We haven't had a working relationship with Mossimo Giannulli in over a decade and we no longer carry any Mossimo branded products at Target," a company spokesperson told Business Insider yesterday. Target dropped the line completely in 2017 as part of a company-wide overhaul of its in-store brands.

Is Target getting rid of Mossimo?

Target will discontinue its biggest brands including Mossimo, Merona, Cherokee, and Circo by 2019. The store will have 12 new brands. Four of the new brands will include A New Day for women's clothing, Goodfellow & Co for men's clothing, athleisure line JoyLab, and home line Project 62.

What store sells Mossimo Supply Co?

Under its new ownership, two lines of clothing are exclusively manufactured for sale at Target stores around the country. Mossimo Supply Co. is the more casual label produced under the brand name, and it features laid-back apparel for men, women, and children. The Iconix Brand Group was initially founded in 1993.