Animal coloration is the general appearance of an animal resulting from the reflection or emission of light from its surfaces. Some animals are brightly coloured, while others are hard to see.

What is the role of coloration?

Many evolutionary functions have been suggested for the effects of coloration on optical signaling. An organism with conspicuous coloration draws attention to itself, with some sort of adaptive interaction the frequent result. Such “advertising” coloration may serve to repel or attract other animals.

What does championing something mean?

championed; championing; champions. Definition of champion (Entry 2 of 2) transitive verb. 1 : to act as militant supporter of : uphold, advocate always champions the cause of the underdog. 2 : to protect or fight for as a champion championed the ladies chivalrously in the tilts.