Affection: There's a pretty good chance that your dog is licking you because it loves you! It's why many people call them "kisses." Dogs show affection by licking people and sometimes even other dogs. Licking is a natural action for dogs. ... Dogs might lick your face if they can get to it.
Should you let your dog lick you?
Simply put, humans are not meant to tolerate some of the bacteria dogs carry in their saliva. "It's best to avoid them if you can." You don't need to stop letting your dog lick you entirely, but you should try to keep your face and any open wounds off-limits.
Why do dogs lick their owners?
Why do dogs lick people? ... Many people think that every time their dog licks them it's out of affection but it could be because of a variety of reasons such as affection, taste, communication, for a reward/attention, to show submission, a medical reason, enjoyment, grooming or simply to investigate.