Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation.

What does customer satisfaction mean?

Definition of customer satisfaction

Really, customer satisfaction is a reflection of how a customer feels about your company. It's the comparison between customer expectations and the type of experience they actually receive from your brand.

What is customer satisfaction in simple words?

Customer satisfaction refers to how well you, as a product or service provider, fulfil the needs and expectations of your customers. This applies to any interactions before and after the sale as well as during it. ... “A measure of how happy customers feel when they do business with a company.”