In the 10 years since University of Washington social psychologist Anthony Greenwald, PhD, first described the IAT in the Journal of Personality and Social Psychology (Vol. 74, No.

Who defined implicit attitude?

The commonly used definition of implicit attitude within cognitive and social psychology comes from Anthony Greenwald and Mahzarin Banaji's template for definitions of terms related to implicit cognition (see also implicit stereotype and implicit self-esteem for usage of this template): "Implicit attitudes are ...

Where do implicit attitudes come from?

Implicit biases are influenced by experiences, although these attitudes may not be the result of direct personal experience. Cultural conditioning, media portrayals, and upbringing can all contribute to the implicit associations that people form about the members of other social groups.