Posting Testimonials on Your Website
Take time to sprinkle testimonials throughout your website, making sure to include them on the homepage, all key product pages, and at points where customers are making buying decisions. For example, you might want to use testimonials near signup forms and on shopping cart pages.
Where do you put testimonials?
Other excellent places to include customer testimonials include the following:
- Landing pages.
- Sales pages.
- Exit intent popups.
- Contact pages.
- Underneath blog posts.
- In the sidebar.
What do you use testimonials for?
8 Ways to Use Testimonials for Lead Generation
- Use social proof. ...
- Use visual content. ...
- Focus on tangible impact. ...
- Feature content wherever possible. ...
- Make testimonials trustworthy. ...
- Tailor testimonials to different personas. ...
- Use public speaking. ...
- Feature your best-fit customers.
