In 2019, the Brazilian beauty company Natura agreed to buy Avon Products for more than $2bn via a share swap, creating the world's fourth-largest beauty company. Under the deal's terms, Natura will hold 76% of the combined business with over $10 billion in annual revenue. In June 2020, a new logo of Avon was released.

What company took over Avon?

SÃO PAULO, Jan. 3, 2020 /PRNewswire/ -- Natura &Co (NTCO3 – B3) announces that it expects to close today the acquisition of Avon Products, Inc. and appoint the new senior leadership team to drive the company's next phase of growth. The landmark transaction creates the world's fourth-largest pure-play beauty company.

Is Avon company still in business?

The former name was a by-product of corporate restructuring and will be officially retired. ... In 2021, Avon will continue to introduce new products and carry on its mission of empowering women through economic opportunity and entrepreneurship.