Typography has two main purposes in graphic design. The first is to promote legibility, and the second is to help communicate the messaging, tone, and sentiment of a design piece. Another function of typography revolves around aesthetics. We're drawn to visually attractive designs that are clean and easy on the eyes.

Why is typography essential in design?

For designers, typography is a way to use text as a visual to convey a brand message. This design element is important for graphic designers not only to build personality, convey a message but also to grab the viewer's attention, build a hierarchy, brand recognition, harmony and establish value and tone of a brand.

What is the impact of typography?

Typography is body language. It's what makes the first impression. Good typography enhances the character of the site and adds a tone of voice, which subliminally reinforces what the words say to influence how those words are perceived.