"Anything too thin, too dry, or too moisturizing can call cause creasing." For clients like Camila Cabello and Minka Kelly, Avendaño uses Becca Ultimate Coverage Concealer, which "moves with skin and has good coverage." (For those with mature skin, choose a slightly more hydrating formula.)

Why does my concealer crease and look dry?

It's either your skin is too dry, too oily or you're choosing the bad concealer formula. In some cases, keeping your concealer past its expiration date might cause it to break up and perform badly on the skin. Everyone's concealer might look flaky from a close-up especially at the end of the day.

Why does my eyeshadow always crease?

Your eyeshadow creases when there is excess oil production on the eyelids which then starts to seep through the eyeshadow. ... Prepping your lids before applying your eyeshadow means flawless eyeshadow looks that stay in place all day, and no product chilling in the folds of your lids.