Explainer videos are a great way to introduce a subject or concept in a succinct way. This might be a quick overview of your product, service, or company. Either way, it's an easy point of entry for people who don't otherwise know about your brand. (This is why explainer videos are especially popular for startups.)

What are explainer videos used for?

An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company's product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website.

Why are explainer videos popular?

With all of these characteristics, it's easy to guess why explainer videos are so popular: They deliver the best sales pitch, every time. ... Animated explainer videos boost online visibility, build brand awareness and improve conversions and sales… They do so much, that it will be best if we break it down point by point.