Embedding external content is an effective way to increase engagement with social media posts. A study by Social Media Examiner showed that images increase interaction rates to 87% on Facebook posts and 35% on Twitter.

What does allow embedding mean on Facebook?

Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web–just like you can already do with YouTube, Twitter, Vine and Instagram.

Should you allow embedding?

When uploading videos to your channel, you will have the option to allow embedding. Allowing embedding means that people can re-publish your video on their website, blog, or channel, which will help you gain even more exposure. ... After you've allowed embedding, it's really easy for others to re-publish your video.