A PR or publicity stunt is a large and coordinated professional or amateur public relations event that is intended to raise awareness about a cause or product. Other publicity stunts may be done for fundraising.

How do you think of a PR stunt?

Are PR stunts good?

Publicity stunts are planned events created to capture public awareness and generate free media coverage. While PR stunts are notoriously high risk, the reward for potentially landing thousands—even millions—worth of free press makes the gamble worth it.