As one of the essential steps in the business intelligence process, data visualization takes the raw data, models it, and delivers the data so that conclusions can be reached. ... Visualized data gives stakeholders, business owners, and decision-makers a better prediction of sales volumes and future growth.

What is visualization in Business Intelligence?

A closely related term, Information visualization, is defined as: visualization is a process of transforming information into a visual form enabling the viewer to observe, browse, make sense, and understand the information. ...

Why is visualization so important?

Data visualization helps to tell stories by curating data into a form easier to understand, highlighting the trends and outliers. A good visualization tells a story, removing the noise from data and highlighting the useful information. ... Effective data visualization is a delicate balancing act between form and function.