The boycott, called #StopHateForProfit by the civil rights groups that organized it, urged companies to stop paying for ads on Facebook in July to protest the platform's handling of hate speech and misinformation.

Why do people boycott on Facebook?

The #StopHateForProfit boycott was started last summer amid outrage over Facebook's content moderation policies, including its refusal to regulate a post from Trump in the midst of racial justice unrest that said, “When the looting starts, the shooting starts.” After its June 17 launch, the boycott quickly drew the ...

Who are Facebook's biggest advertisers?

In a Q1 2020 study of the Facebook mobile advertising universe in the United States, it was discovered that Disney was the largest advertiser on the platform in the measured period, having amassed approximately 25.7 billion impressions, and an estimated ad spend of 213.6 million U.S. dollars.