Launched in 2010, Drinks by the Dram was a way of offering spirits enthusiasts and connoisseurs the opportunity to sample releases at a fraction of the cost of purchasing an entire bottle.

What is dram slang for?

A small pour of a spirit, usually whisky. From the Scottish-Gaelic "deoch" meaning "drink," it originally referred to a ⅛-ounce pour served at dram houses in 18th century England. Today you will hear it used as casual slang, such as "a dram of The Glenfiddich."

What is a dram of whisky?

The fluid dram is defined as 1⁄8th of a fluid ounce – equivalent to 3.551ml, but dates back to a time when whisky was a rare luxury, hence the tiny volume. Nowadays, the term “dram” would simply be applied to a whisky served in a standard 25ml or 35ml measure.