The term interpellation was an idea introduced by Louis Althusser (1918-1990) to explain the way in which ideas get into our heads and have an effect on our lives, so much so that cultural ideas have such a hold on us that we believe they are our own.

What is the meaning of interpellation?

transitive verb. : to question (someone, such as a foreign minister) formally concerning an official action or policy or personal conduct.

What is Williamson interpellation?

Interpellation, or appellation, as some have called it, is essentially the process through which the viewer or reader is created by the ad. ... After Althusser, Judith Williamson also theorizes about interpellation, but she calls it appellation.