Just as when you get a bruise, you won't be able to see the hickey immediately. It should show up after 5 or 10 minutes, and could be anywhere from light pink to dark purple.
How long does it take for a hickey to show up?
To form a hickey, try sucking for about 20 to 30 seconds. Once you're done, though, the bruise can take anywhere from five to ten minutes to appear, so be patient. Of course, some people bruise easier than others so the effect will be different depending on the person.
What do hickeys look like at first?
Here's what you can expect along the way: Your hickey will start off as a reddish mark under your skin. This is caused by the blood that leaks from the damaged blood vessels. With a day or two, the hickey will appear darker as the hemoglobin in your blood changes color.