Le Sancy Soap was a failed product mainly due to its wrong positioning. It was a premium “egg-shaped” soap that positioned itself as “the long lasting soap”. ... Initially, a novelty value was added to the product because of its different shape and size, but post use, consumer find it difficult to use on the body.

What went wrong for Le Sancy soap?

“Because of its unique design, the soap had a different packaging, which used to get damaged during transportation. ... “When all the other soap brands were focusing on beauty, cleanliness, hygiene, health and wellness, the positioning of Le Sancy soap was very weak.

What is the first soap?

Soap Facts

Soap supposedly got its name from Mount Sapo in Rome. The word sapo, Latin for soap, first appeared in Pliny the Elder's Historia Naturalis. The first soap was made by Babylonians around 2800 B.C. The early references to soap making were for the use of soap in the textile industry and medicinally.