Whitespace not only creates harmony, balance, and helps to brand a design, it can also be used to lead a reader from one element to another. ... It is the space that balances things out and reminds us that designs are beautiful. We don't need to create a layout overcrowded with text and images to deliver a clear message.

What is whitespace why is it important for readability?

White Space Improves Readability and Comprehension.

Studies show that white space leads to better readability and understanding. This can be in the form of leading between lines of type or between graphic elements. Making it easier for a viewer to read your message leads them to keep reading and not leave.

What is white space and why is it important to your audience?

White space makes a design more soothing to the eye, and it prevents your audience from getting overwhelmed by information. The effective use of white space can make a web page look organized, clean and sleek. It's no wonder why so many luxury brands utilize it so well.