When a user visits your website, Google Analytics will drop a cookie on the user's browser. Cookies are small files that contain information about the user's activities. Using these cookies, Google Analytics will know how a user behaves on your website and then collects this information to show you different reports.
What can be tracked through Analytics?
What Google Analytics can do?
- See how many users are on your site right now. ...
- What cities and countries your users are visiting from. ...
- Finding out what devices your audience uses. ...
- Find your audience interests. ...
- The channels that drive the most traffic. ...
- Keep track of your marketing campaigns. ...
- Track how users navigate your site.
What is Google Analytics and how it works?
Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. ... The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.
