Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics, textures, materials, prints, graphics, beauty/grooming, accessories, footwear, street style, and other styles that will be presented on the runway and in the stores for the upcoming seasons.

What do you mean by trend forecasting?

Trend forecasting is the act of predicting fashion trends including colors, fabrics, silhouettes, patterns, styles, and more for clothing collections in upcoming seasons.

Why is trend forecasting important?

It helps in predicting the future direction of something which would affect the businesses' decisions and buying and sales of an individual. Trend forecasting in fashion acts as an important tool to decide the upcoming trends which would influence the brand's business and purchasing power of consumers.