Copywriters, or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.

What kind of things do copywriters write?

A copywriter creates clear, compelling copy to sell products and/or educate and engage consumers, flexing persuasive writing muscle on websites, blog posts, product descriptions, email blasts, banner advertising, newsletters, white papers, PSAs, social media platforms, including Twitter and Instagram, and other ...

What does a copywriter do exactly?

Copywriters spend their days writing prose for the purpose of advertising to promote and sell goods and services. ... At advertising agencies, a copywriter is known as a “creative” because she makes up the slogans or copy that drive ad campaigns.