Mid-Week, Mid-day: The tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well. General know-how suggests sending emails between 1-3pm (9-11am is recommended as well). It's safe.

When should a monthly newsletter go out?

On average, the best frequency for newsletters are no more than twice a week and at least once a month. In fact, more and more consumers want to receive emails from brands. 61% of consumers want to see at least one email a week from brands they follow.

What day of the week is best to send a newsletter?

Even though Tuesday is the winner of open rates, emails sent on Thursdays bring the most revenue per recipient. All in all, the data suggest that Tuesday and Thursday are the two best days to send promotional emails and weekly newsletters.