She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup. As of January 2021, her YouTube channel has 13.8 million subscribers and over 1.4 billion video views.

How much did Too Faced pay Nikkietutorials?

In the product reveal video, De Jager compared the launch to her disastrous Too Faced palette, which Jeffree Star previously revealed De Jager only made $50,000 from, despite him claiming the launch made over $10 million.

Why did Nikkietutorials and Jeffree Star fall out?

While all had seemed well between the influencers, they had a sudden, unexplained fallout in 2017 after a press trip with Benefit Cosmetics. The rumor was that that had a screaming altercation on the trip, which was a cruise to Necker Island, and Benefit security had to be called on them.