The restaurant chain was originally named Buffalo Wild Wings & Weck. Beef on weck is a popular sandwich in New York consisting of roast beef on an au jus-soaked kummelweck roll. The original BW3 restaurant was on High Street in Columbus. In 1998, the name was changed to Buffalo Wild Wings Grill & Bar.

Why do people call it BW 3?

Founded in 1982 in Columbus, Ohio, Buffalo Wild Wings was originally called Buffalo Wild Wings & Weck and abbreviated in marketing materials as BW-3. In 1998, the company changed its name, so a new abbreviation was needed.

What is Weck in Buffalo Wild Wings?

What's a weck? That would be a beef on weck, a jus-dipped roast beef sandwich on a salt-and-caraway-topped kimmelweck roll, another popular Buffalo bar food.