The first video that landed up on Twitter and made it viral was captioned, "Reason why #jcbkikhudayi is trending." This video shows a groom arriving at his own wedding on a JCB excavator, his swag intact. Since then, the yellow machine took off and became the star of social media.

What JCB stand for?

THE EARLY YEARS. Joseph Cyril Bamford began the business that bears his initials using surplus World War II parts and scrap metals. The JCB all-steel tipping trailer was made with wheels and tyres from a Grumman Hellcat fighter aircraft and hubs from a small howitzer. 1949.

Why is JCB meme trending?

The hashtag went viral soon after a netizen pointed out that a random video of a JCB machine removing rubble has been seen over four million times on YouTube, indicating some people are so 'jobless' that they spend hours watching an activity as trivial as digging soil.