Physical attractiveness may be so important to us because we associate other positive qualities with a pleasing appearance. For example, attractive individuals are expected to be happier and to have more rewarding life experiences than unattractive individuals (Dion et al., 1972; Griffin and Langlois, 2006).

Why is attraction important?

Attraction plays a key role in our relationships, and a key role in helping us to overcome romantic adversity. When we're attracted to our partners, we're more likely to look past shortcomings and we're more likely reach for compromise when conflict runs high.

Is physical attractiveness important?

Physical attraction is important, but not everything

Popular culture has made so many believe that appearance is everything. ... In a research conducted by Griffin and Langlois, a lack of attractiveness was associated with negative qualities, but moderate attractiveness was necessary to make one's associations positive.