Consumer innovativeness is the degree to which the innovative is received independently. Innovativeness is also defined as the degree to which individuals (other adoption units) adopt new ideas faster than other members in a system. ... The term consumer innovativeness is very diverse, depending on the research contexts.

What are the three levels of consumer innovativeness?

In a review study (2011, p. 602) they, divided consumer innovativeness into 3 groups as follow: a) 'innate innovativeness', b) 'domain-specific innovativeness' and c) 'innovative behaviour'.

What means innovativeness?

Innovativeness is described in the Merriam-Webster dictionary as “the skill and imagination to create new things”, which speaks to the duality of the attribute but just scrapes the surface of the importance of innovativeness to business growth and sustainability.