ABOUT US. Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance.

What's so special about Hasselblad?

The CMOS sensors built inside Hasselblad medium format cameras deliver the best in image quality, resolution, and detail capture possible. More importantly, it's the size of the pixels that makes the biggest difference in image quality. The bigger a pixel is, the more light-gathering capability it possesses.

What is Hasselblad camera in OnePlus?

Hasselblad, a leader in colour science, is co-developing the next generation of smartphone camera systems for OnePlus' flagship devices. And one of them is already on the recently launched OnePlus 9 Pro. The result of this partnership is more natural photos, with better depth and less distortion.