Value-added helps explain why companies are able to sell their goods or services for more than they cost to produce. Adding value to products and services is very important as it provides consumers with an incentive to make purchases, thus increasing a company's revenue and bottom line.

What does it mean when you add value?

/ˌæd.ɪd ˈvæl.juː/ an improvement or addition to something that makes it worth more: The printer's added value makes it worth the extra cost. SMART Vocabulary: related words and phrases. Price increases.

What is a value added benefit?

In sales situations where it's difficult to differentiate your solution from the competition's, you often win by offering your buyer extra services, or Value-Added Benefits. These are extra services above what you provide with your primary product or service at additional cost to the buyer.