Personally identifiable information (PII) is information that, when used alone or with other relevant data, can identify an individual. ... Non-sensitive personally identifiable information is easily accessible from public sources and can include your zip code, race, gender, and date of birth.

What counts as personally identifiable information?

Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e., ...

What is zip in personal information?

An individual's ZIP code is personally identifiable information that cannot be recorded and kept by California retailers as part of a credit card transaction, the California Supreme Court ruled.