To segment a market, you split it up into groups that have similar characteristics. You can base a segment on one or more qualities. Splitting up an audience in this way allows for more precisely targeted marketing and personalized content.
What are the 4 types of market segmentation?
The 4 basic types of market segmentation are:
- Demographic Segmentation.
- Psychographic Segmentation.
- Geographic Segmentation.
- Behavioral Segmentation.
How do you segment a market example?
Common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.
